SHOPLOOOH Campaign

Lulu & Friends - Life is Great

by Brand Marketing on Sep 14, 2026
Lulu & Friends - Life is Great
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Model wearing shirt and wide-leg pants
Lulu & Friends
2026 Season III
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Lulu riding a scooter
01 the whole idea

Life's pretty great when your best friends are down for anything.

This season, Lulu & Friends heads outdoors — a ride on the scooter, a run under the morning sun, or just finding somewhere to sit and talk about nothing that matters. No packed schedule, no rush.

Just comfortable clothes, good company, and little outdoor moments worth remembering. That's kind of the whole point.

Lulu IP Character 1
Milo IP Character 2
Coco IP Character 3
"Grab your besties and hit the outdoors!"
Life is Great campaign editorial
Life is Great collection editorial
"Let's Gooo!" — the whole crew, one collection
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Lulu & Friends 2026 Season III

Made for days worth remembering. ↓

Stripes & Puffy Shorts look Stripes & Puffy Shorts Grid Texture Hooded Dress Grid Texture Hooded Dress Crop Hooded Outwear Crop Hooded Outwear Better Together Crop Tee Better Together Crop Tee

Swipe to explore →

02 colours, borrowed from outside

Five tones from a good afternoon out

Warm neutrals meet a breath of sky and sunshine, grounded by midnight navy.

Golden Hour
#F3ECDA
warm cream for easy, unhurried mornings
Trail
#ABA58D
muted olive, worn-in and grounded
Cloud Nine
#BAD0DF
sky blue for slow afternoons
Sunshine
#FDE69E
the yellow that shows up uninvited
Midnight Adventure
#1A2744
navy for staying out past sundown
THE FABRIC STORY

Made for
real life.

Soft textures, easy layers and fabrics that move with you. Designed for days outside, slow mornings and everything in between.

01 / FABRIC

Nylon

Light · Easy · Everyday

Lightweight with just the right amount of structure. Nylon keeps things easy when you're moving from one plan to the next.

Light enough for days on the move.
Explore Life is Great Collection ↗
Nylon fabric detail Nylon fabric in the collection Nylon clothing detail Nylon texture detail
02 / FABRIC

Knit

Soft · Cozy · Textured

Soft to the touch with a little texture to keep the look interesting. The kind of knit you reach for without thinking twice.

Comfort that stays with you all day.
Explore Life is Great Collection ↗
Knit fabric detail Knit clothing detail
03 / FABRIC

Cotton

Natural · Breathable · Familiar

Naturally breathable and easy against the skin. Cotton brings that familiar feeling of comfort that works from morning to night.

Simple comfort for everyday moments.
Explore Life is Great Collection ↗
Cotton fabric detail Cotton clothing detail
Lulu & Friends

Ready for your next outdoor adventure?

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Life is Great · This Season · Out Now
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